In this offbeat comedy spot for Volkswagen out of NY agency Johannes Leonardo, we are introduced to a pedestrian who behaves as if he’s the center of the universe–while also oblivious to the universe around him. With one inconsiderate act after another, he makes his way from his apartment, out onto the sidewalk and ultimately jaywalks in the path of an oncoming VW Atlas with a family on board.
The Atlas automatically stops, avoiding hitting the jaywalker. A voiceover notes that VW products are made to keep everyone safe–even “those guys” in reference to the ungrateful, unaware, uncaring pedestrian.
“Those Guys” was directed by Bjorn Ruhmann via production house SMUGGLER.
CreditsClient Volkswagen Group of America Agency Johannes Leonardo, New York Jan Jacobs, Leo Premutico, co-founders and creative chairmen; Julia Neumann, chief creative officer; Jonathan Santana, group creative director; Julian Cohen, sr. copywriter; Mikayla Lapierre, sr. art director; Charles Watlington, design director; Maria Perez, head of production; Rebecca O’Neill, group executive producer; Kelly Treadway, sr. producer; Steve Zaroff, chief strategy officer; Mary Bakarich, group strategy director; Kat Logan, strategy director. Production Company SMUGGLER Bjorn Ruhmann, director; Patrick Milling-Smith, Brian Carmody, Allison Kunzman, exec producers; Alexandra Lisee, producer; Danielle Billman, production supervisor; Jess Hall, DP; Kate Bunch, production designer. Editorial Gattie & Lopez Chuck Willis, founder/editor; Sue Willis, founder/managing director; Anna Peitti, producer. Finish/VFX/Color Grade The Mill Mark Gethin, colorist; Kieran Hanrahan, VFX lead; Jimmy Bullard, creative director; Clairellen Wallen, sr. exec producer; Ed Rilli, sr. producer; Ramya Shankar, Jessica Amburgey, producers. Audio Post Sonic Union Steve Rosen, audio mixer/founder; Rob DiFondi, Kelly Oostman, audio mixers; Justine Cortale, managing director/studio manager. Licensed Music Premier Music Group Ian Herbert, music supervisor; Aaron Mercer, partner/EVP.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More