Created via agency Amazon XCM, directed by Lisa Gunning of Imperial Woodpecker, and edited by Union’s Andrea MacArthur, “Woman’s World–Mother’s Day” affirms what we have always known: this is indeed a woman’s world.
Against the odds, the women of the all-female delivery stations of India blaze a trail for other women to follow. Owned by women, run by women, these stations provide a source of financial independence, once reserved only for the men of India. A clever assist by the James Brown classic makes the spot for Amazon even more memorable.
Credits
Client Amazon Agency Amazon XCM Jo Shoesmith, worldwide executive creative director; Tom Pettus, group creative director; David Lord, Joe Godard, creative directors; Josh Batchelder, sr. art director; Vanessa MacAdam, Paul Lewis, sr. producers; Tiffany Carley, creative program manager. Production Imperial Woodpecker Lisa Gunning, director; Molly Manning Walker, DP; Charlie Cocuzza, exec producer; Terri Shafirov, producer. Editorial Union Editorial Andrea MacArthur, editor; Nadine Mueller, sr. cutting assistant; Michael Raimondi, managing partner; Dani DuHadway, editorial head of production; Haydee Robles, editorial producer. Telecine Untold Studios Sam Cornwell, exec producer. Post/VFX Hunter VFX Evan Guidera, VFX artist; Logan Aries, exec producer. Sound Design/Audio Post Hunter Milos Zivkovic, sound designer & mixer; Logan Aries, audio post producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
