To underscore the altruistic possibilities of Kia’s all-new Sportage SUV, agency David&Goliath created a spot titled “Beachcomber,” directed by Nicolai Fuglsig of production house MJZ. The :30 tells an endearing story of one man’s conservation effort to help save the sea turtles. Showcasing the multi-terrain AWD and class-leading horsepower of the SUV, the spot opens on a scenic beach as the Sportage’s intrepid driver retrieves a custom-made drag rake from its spacious cargo to swiftly collect the distressing amounts of trash sprawled across the beach–from plastic bottles to empty wrappers. The Sportage circles beach until every last piece of trash is retrieved for recycling. As the driver sits back and takes in the ocean and now-pristine scene, scores of sea turtles emerge from the surf, to safely nest in the sand.
A simple summary completes the story–“Make more good. In the all-new Sportage X-Pro.”
As part of Kia’s Accelerate The Good charitable initiative, the brand will be partnering with Sea Turtle Inc., an organization looking to rescue and rehabilitate injured sea turtles, educate the public and lead conservation efforts for critically endangered Kemp’s Ridley and all other endangered sea turtles. Kia’s donation will help the organization completely renovate and expand their clinic to include a surgical suite, treatment area and blood work station at Sea Turtle Inc.’s facility in South Padre Island, Texas. Visitors will be able to watch treatments and procedures via a ground-to-ceiling viewing window of the few hundred sea turtles found and treated annually.
Credits
Client Kia Agency David&Goliath David Angelo, founder & creative chairman; Ben Purcell, chief creative officer; Mark Koelfgen, executive creative director/copywriter; Frauke Tiemann, executive creative director/art director; Tiffany Smith, creative director/copywriter; Rick Standley, creative director/art director; John O’Hea, group creative director/photography; Paul Albanese, managing director of broadcast production; Christopher Coleman, group executive producer; Danielle Watchman, sr. producer; Peter Bassett, integrated production & technology services; Cara Nieto, executive art producer; Bruno Cunha, group strategy director. Production MJZ Nicolai Fuglsig, director; Lol Crawley, DP; Emma Wilcockson, exec producer; Laurie Bocaccio, producer. Editorial Spinach Adam Bright, editor; Jonathan Carpio, exec producer; Patricia Gushikuma, producer; Marshall Thompson, assistant editor. Color MPC Mark Gethin, colorist; Meghan Lang Bice, exec producer; Alex Zhao, associate color producer. Postproduction Company 3 Method Studios Ben Walsh, executive creative director, VFX; Chelsea Kammeyer, exec producer; Laura Duncan, producer. Music Barking Owl Kelly Bayett, creative director; KC Dossett, producer; Barking Owl, composer. Sound Design Barking Owl Kelly Bayett, creative director; KC Dossett, producer. Audio Post Margarita Mix Nathan Dubin, mixer; Whitney Morris, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
