Last year Droga5 NY released the “Good Ideas Deserve To Be Found” campaign to celebrate how Meta platforms like Facebook and Instagram have helped people discover new businesses, services and products that aligned perfectly with their interests and passions all through personalized ads.
Now the next iteration of the campaign celebrates small businesses and that moment of discovery when consumers finds a business they love. In partnership with Droga5, director Floria Sigismondi of Believe Media, and Queer icon and Electro-Chanteuse musical artist Peaches, this spot–titled “A (Slightly) Life-Changing Story”–is a tongue-in-cheek musical production that depicts the many good ideas that deserve to be found.
Set changes, ambitious builds and over a hundred extras were used to over-dramatize the world in which we can all find that item or service that perfectly fits our needs–like a really great sponge (Scoop Marketplace) and tasty vegan treats (Bettersweet Vegan Bakery) to a confidence boosting tailor (Eva Joan Repair) and a artistic nail salon that also serves amazing cuisine (Marché Rue Dix). Additional :15s featuring more small businesses will also be rolling out.
Credits
Client Meta Agency Droga5 New York Scott Bell, Tim Gordon, co-chief creative officers; Thom Glover, executive creative director; Paul Meates, group creative director; Ben Brown, sr. copywriter; Ben Muckensturm, sr. art director; Dan Pulito, design director; Calen Chung, jr. designer. Mike Hasinoff, Kathryn Riccio, executive producers, film; Scotty Schuckies, sr. producer, film; Bianca Ocampo, associate producer, film; Mike Ladman, sr. music supervisor; Brad Nayman, music supervisor; Harry Roman-Torres, chief brand strategy officer; Diana Gonzalez, group brand strategy director; Anthony Perez, brand strategy director; Ellie Frame, sr. brand strategist; Isaiah Brown, brand strategist; Andy Littlewood, chief knowledge officer; Robert Hilter, data strategy director; Sean La’Brooy, sr. data strategist. Production Believe Media Floria Sigismondi, director; Adam Newport-Berra, DP; Liz Silver, exec producer/owner; Vitaly Koshman, head of production; Nicholas Wrathall, producer; Jeremy Reed, production designer, Manuel Magallanes, 1st AD; Andrea Chrinos, choreographer; Paola Alfaro, stylist; Fernanda Contreras, art director. Mexico Production Services Story Ana Laura Solis, founder/DP; Joe Solis, president/EP; Carlos Estrada, sr. producer; Brooklyn Fecter, bidding producer; Luis Silva, production manager. Editorial Final Cut NY Joe Guest, editor; Alyce Muhammad, assistant editor; Penny Ensley, head of production/producer; Sarah Roebuck, exec producer; Justin Brukman, U.S. managing director; Artwork/Lettering Sawdust Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Postproduction/VFX Blacksmith Charlotte Arnold, exec producer; Ashley Goodwin, Anna Toyama, VFX producers; Gavin Miljkovich, VFX shoot supervisor; Robert Bruce, Jake Slutsky, lead compositors; Eric Sibley, Hannah Wilk, compositors; Jackie Liao, CG supervisor; Rik Walia, FX lead; Jon Sudarkasa, 2D animation; Sam Howells, data tech. Music Peaches, recording artist; Ellison, producer. Music Curation Music, London Sunny Kapoor, music supervisor; Lawrence Rothman, additional music supervisor. Music Track “Sweet Cheeks” by Raf Rundell; Peaches, recording artist; Ellison, producer. Sound Design/Audio Post King Lear Music & Sound, London Ed Downham, Jack Sedgwick, sound designer/mixers. Research Nickerson Research
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
