This spot features a technician showing an expectant mother how to use the home charger on her Chevy Bolt EUV. When the expectant mother says she hopes being a mom is as easy, the female technician laughs as to offer comfort and then says, “It’s not.”
At least Chevrolet makes some things easy by covering the cost of standard installation of Level 2 home charging capability for eligible customers who buy or lease a 2022 Bolt EUV or Bolt EV.
Titled “Life Changes,” the spot was directed by Simon McQuoid of Imperial Woodpecker for Commonwealth//McCann.
Credits
Client Chevrolet/Bolt EUV Agency Commonwealth//McCann Gary Pascoe, chief creative officer, North America; Duffy Patten, Bob Guisgand, executive creative directors; Dan Marvin, Dave Muller, creative directors; Haley Stone, sr. art director; Sarah Ellison, copywriter; Paul Renusch, director of broadcast production; Adam VanDyke, executive producer. Production Company Imperial Woodpecker Simon McQuoid, director; Doug Halbert, exec producer. Editorial HutchCo Jim Hutchins, editor; Gino Renzulli, assistant editor; Jane Hutchins, exec producer. Postproduction Company 3 Jason Frank, VFX supervisor; Siggy Ferstl, colorist; Connor Callaghan, exec producer. Sound Design/Audio Post Eleven Jeff Payne, mixer, sound designer; Melissa Elston, exec producer
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
