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    The Best Work You May Never See: Where There’s A Will, There’s A Way; TBWAParis, Entourage Create 1st Homeless Person in the Metaverse

    By SHOOTUpdated:No Comments2460 Views

    The Entourage association and its agency TBWAParis have created Will, the First Homeless Person in the Metaverse. Imagined and co-built with Entourage’s Street Committee7, Will comes as close as possible to a fair and non-cartoonish representation of a homeless person or a person in great precariousness. 

    While living in the metaverse, Will issues a real-world challenge in this TV spot. Instead of investing in the metaverse, virtual land and virtual reality, it would be prudent, decent and far more productive, points out Will, to invest in solutions–social media and otherwise–to help address homelessness, to assist people on the precipice and as a result better our society. 

    Through this campaign and the creation of this new kind of spokesperson, Entourage positions itself as “The social network that really is social.” The association puts technology at the service of human relationships with an application that aims to reconnect people and whose technology is used for the benefit of human encounters, ranging from a simple exchange to common and shared activities in the form of convivial events.

    Credits

    Client  Entourage Jean Marc Potdevin, Lucie De Clerck, Zoé Boissel, Mathilde Borgias, client directors/managers; Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Morgane Alexandre, Sebastien Skrzypczak, art directors; Lea Rivoire, strategy; Emmanuel Sabbagh, chief planning officer. Postproduction Else Younes Chekouh, head of 3D; Severine Damolini, head of postproduction; Olivier Lefebvre, head of music and sound; Ambroise Cabry, sound director; Thomas Jacquet, music art director.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:ElseTBWAParis



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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