In this spot, a man is shown proudly enjoying his custom-created sandwich from convenience store chain Sheetz when his inner monologue begins to question another possible creation he could have crafted as well. The voiceover reminds him of a recent vasectomy he might want to reconsider, “Yes, kids are noisy, smell weird, but if you can create this custom sandwich at Sheetz, what kinds of kids would you create? Mmm. Undo the vasectomy. Why the Sheetz not?”
Part of a campaign from agency JOAN Creative, produced by JOAN Studios and directed by Nina Lee, this spot titled “Create Something” and several others in the package take us on a humorous journey through the Sheetz aisles and what they can offer.
Credits
Client Sheetz Agency JOAN Creative Jaime Robinson, chief creative officer; Michael Stone, creative director; Jesse Stanton, associate creative director/copy; Natalie Fiacco, sr. art director; Kirk Damer, designer; Chris Turney, head of strategy; Ricardo Munoz, strategy director; Alexander Payson, creative coordinator; Cheri Anderson, head of production; Emily Robbins, sr. producer; Becca Patrick, director of creative services. Production JOAN Studios Nina Lee, director; Cheri Anderson, managing director. Service Company Group Thrpy Trevor Allen, Josette Lata, Rida Chin, line producers. Postproduction JOAN Studios Eric Davies, post producer. Editorial Cosmo Street Editorial Dave Otte, editor; Ryan Hennessy, assistant editor; Jasmine Henry, producer. Sound/Original Music Sonic Union David Papa, sound designer & mix engineer; Gina Petrarca, producer; Halle Petro, executive creative producer; Justni Morris, music supervisor/music producer. Color Ntropic Ayumi Ashley, colorist; Will Mok, producer. Jessica Tong, animation; Timothy Goodman, font designer; James Montalbano, fontographer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
