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    The Best Work You May Never See: Droga5 London, Director Jeff Low Get Philosophical About Hardware Stores For Barclaycard Business

    By SHOOTUpdated:No Comments2393 Views

    Connecting with small U.K. businesses throughout the pandemic, Barcklaycard Business has set its sights on growth, positioning itself as the go-to for all small and mid-sized enterprises (SMEs) looking for a partner to take their business to the next chapter. Towards that end, Droga5 London devised a campaign which includes this launch film for Barclaycard Business in the U.K.

    Directed by Jeff Low of Biscuit Filmworks, the film opens in a hardware store with a business owner winding down what feels like a typical bank commercial for Barclaycard Business. The logo appears, signaling the end of the ad. But the footage keeps rolling as a customer engages her in what seems to be a completely irrelevant yet strangely intriguing philosophical debate. After all, if a hardware stores sells all its hammers, is it still a hardware store? What makes a hardware store truly a hardware store? The wryly existential discussion eventually winds back to payments and at the mention of her business, our SME owner snaps back to camera to continue the ad: because “the payment part is just the start”.

    Chris Russell and Ahmed Ellabib were the Droga5 London creatives on the campaign.

    Credits

    Client Barclaycard Business Agency Droga5 London David Kolbusz, chief creative officer; Shelley Smoler, executive creative director; Raph Basckin, group creative director; Chris Russell, Ahmed Ellabib, creatives; Peter Montgomery, head of production; Josh Sanders, producer; May Powell, assistant producer; Damien Le Castrec, head of strategy; Francesca Zedde, strategy director. Production Biscuit Filmworks Jeff Low, director; Thomas Hardmeier, DP; Kwok Yau, producer. Editorial Work Bill Smedley, editor. Postproduction ETC Sound String & Tins

    Genre:Comedy
    Media Type:Film: Short
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Biscuit FilmworksDroga5 LondonJeff Low



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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