Independent Sydney-based creative agency Milk + Honey United–the two year old shop co-founded by Australian creatives Andi DiLallo and Steve Jackson–has unveiled an integrated brand campaign for Rosemary Health that departs from the healthcare marketing norm.
Centerpiece of the campaign is a series of high-energy films featuring a lovably ramshackle animated band called “Fully Sick.” This :90 version in clay animation from New Zealand studio Cirkus features the group banging out a catchy indie rock tune with cheeky lyrics describing the benefits of the online care provided by Rosemary Health (“Doctors without the waiting rooms/Pills without the eye-popping bills”; “Repeat prescriptions from our pharmacists/Unless you need an exorcist”), concluding with the song chorus tagline “Rosemary Feels Better.”
CreditsClient Rosemary Health, Sydney Agency Milk + Honey United, Sydney Production/Animation Cirkus, New Zealand Music & Sound Squeak E. Clean Studios
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More