This campaign from agency VMLY&R for QuikTrip introduces us to Snackle Steals the Show!, a 1990s’ style sitcom.
Paul Briganti of Tool of North America directed the episodes, including this “Snackle Time” installment, with Butter Music and Sound serving as music house and Evolution Audio handling sound design and audio post mixing.
Client QuikTrip Agency VMLY&R, Kansas City, Mo. Debbi Vandeven, global chief creative officer; John Godsey, chief creative officer, North America; Noel Cottrell, chief creative officer; Scott Lichtenauer, group creative director; Jeff Schroer, Jeff Birnbaum, associate creative directors; Tyler Smith, head of production; Stacey Cooper, producer; Theresa Notartomaso, executive music producer; Kaylie Linder, music producer. Production Tool of North America Paul Briganti, director; Rob Sexton, exec producer; Taylor Bro, producer; Paul Martin, production designer; Val Klarich, key costumer. Postproduction Whitehouse Sam Pugliese-Kipley, editor; Dawn Guzowski Carbon, sr. producer; Briana Brackett, colorist. Music Butter Music and Sound Andrew Sherman, chief creative officer; Aaron Kotler, executive creative director; Renee Masse, exec producer; Alea Jimenez, production coordinator; Isaac Wang, composer; Kathryn Raio, vocalist. Sound Design Evolution Audio John Blank, sound designer. Audio Post Evolution Audio John Blank, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
