Animation studio Future Deluxe and music/sound house Squeak E. Clean studios teamed on this tech-savvy and mystery-laden spot to help the Samsung Galaxy explode onto the scene ahead of its annual
This “Unpacked: Break the rules of what’s possible” piece came out of agencies Publicis Groupe/Leo Burnett/The Community/Le Truc.
Client Samsung Agency Publicis Groupe/Leo Burnett/The Community/Le Truc Bastien Baumann, chief creative officer/co-founder, Le Truc; Josh Horn, SVP, executive creative director; Paz Molina, Chris Mendez, associate creative directors; Aubrey Estes, associate copywriter; Hannah Berling, associate art director; Ed Tsue, EVP, global chief strategy officer; John Connell, Lisha Kopper, strategy directors; Cheherazade Patel, VP, executive producer; Natalie Dahl, producer; Julie Lewandowski, production manager. Animation Future Deluxe Caleigh Illerbrun, head of production; Svet Lapcheva, exec producer; Ellis Garrod, producer; Ben & Marcus, creatives. Post/Finishing Framestore. Music/Sound Squeak E. Clean Studios, bicoastal & Chicago Chris Clark, executive creative producer; Julie Nichols, creative director; Matthew Compton, Nick Keenan, Zach Henderson, composers; Surachai Sutthisasanakul, sound designer; Ben Abud, assistant sound designer. Audio Post Squeak E. Clean Studios, bicoastal & Chicago Surachai Sutthisasanakul, mixer; Angelina Phengphong, sr. post producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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