Antony Hoffman of Joinery directed this Super Bowl spot for WeatherTech in which a special operations team gives comprehensive protection to a vehicle.
Q Department turned out original music and sound design for the piece which came out of agency Pinnacle Advertising.
Client WeatherTech Agency Pinnacle Advertising, Chicago Steve Bougdanos, Mike Priebe, creative directors; Lisa Berg, producer. Production Joinery Antony Hoffman, director. Editorial Cutters Chris Moore, editor Music/Sound Q Department, New York original music & sound design Audio Post Another Country, Chicago Erik Widmark, mixer; Brett Rossiter, assistant mixer
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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