This is Apple’s first-ever “Shot on iPhone” short to have been produced, shot and edited entirely in Korea. Directed by Park Chan-wook, “Life Is But a Dream” celebrates the flourishing Korean cinema while paying homage to the country’s rich culture and deep history.
Park, whose credits include Oldboy, Thirst, The Handmaiden and HBO’s upcoming limited series The Sympathizer, used this opportunity to tell a unique life-and-death story. The result is a unique, surreal martial-arts film mixed with romance, dark comedy, and “pansori,” Korea’s authentic musical storytelling technique, that puts Koreans face to face with their own perspectives on life and the afterlife.
“Life Is But a Dream” was shot on iPhone 13 Pro and iPhone 13 Pro Max.
CreditsClient Apple Production Park Chan-wook, director. Music Jang Young-gyu, original music
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More