Zoetis Equine is celebrating special moments of connection that show the reciprocity of care and the beautiful synergy of humans and horses. To tell the broader brand story of its fast-growing portfolio of horse health products to both veterinary and horse owner audiences, Zoetis is tapping into the power of emotional branding, led creatively by Colle McVoy and 10 Thousand Design.
The centerpiece film of the campaign–from Colle McVoy and 10 Thousand Design is this film, “Long Live the Horse,” directed by Benjamin Sonntag of Rakish. A love letter to the soul of man’s other best friend, the film conveys the bond and mutual respect between various caretakers and their horses that leaves the viewer wondering, “Who’s caring for who?”
Music and sound house on this anthem was SOUTH Music and Sound.
CreditsClient Zoetis Equine Agency Colle McVoy and 10 Thousand Design, Minneapolis Production Company Rakish, Los Angeles Benjamin Sonntag, director; Preston Garrett, Brad Johns, exec producers; Matthias Koenigwieser, DP; John Malina, line producer. Editorial Cut+Run Stacy Peterson, editor; Eytan Gutman, producer. Music SOUTH Music and Sound, Los Angeles Johanna Cranitch, composer; Dan Pritikin, Matt Drenik, Jon Darling, creative directors; Ann Haugen, exec producer; Ignacio Zas, producer. Audio Post SOUTH Music and Sound, Los Angeles Robin Holden, mixer
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More