The opening title sequence of HBO’s The Sopranos is an iconic piece of TV history. In it, Tony Soprano drives from Manhattan to his home in New Jersey in a 1999 Chevy Suburban. To dramatically demonstrate that the all-new, All-Electric Chevy Silverado is a next-generation truck, for a whole new generation of people, Commonwealth//McCann teamed with director David Chase (Sopranos creator) to create a modernized, scene-by-scene reshoot of the famous opening credits, but now, we see Tony’s daughter, Meadow, driving the First-Ever All-Electric Chevy Silverado. (A next-generation Soprano, driving a next-generation vehicle.)
Chase directed this Super Bowl spot, “New Generation,” via Park Pictures.
Credits
Client General Motors/Chevy Silverado EV Agency Commonwealth//McCann Gary Pascoe, chief creative officer; Bob Guisgand, Duffy Patten, executive creative directors; Paul Renusch, director of broadcast production; Adam Van Dyke, executive creative producer; Kelly Balagna, executive producer. Production Park Pictures David Chase, director; Phil Abraham, DP; Jackie Kelman Bisbee, Justin Pollock, exec producers; Anne Bobroff, sr. head of production/business affairs; Chelsea Schwiering, head of production; Saul Germaine, line producer. Editorial Work Editorial Neil Smith, Leah Turner, editors; Mario Baird, exec producer/managing director; Brandee Probasco, head of production; Evan Cohen, producer. VFX/Post MPC Mark Gethin, colorist; Michael Gregory, creative director; Benji Davidson, on-set supervisor/VFX; Karena Ajamian, exec producer; Stephanie Allis, sr. producer; Meghan Lang, exec producer/color; Caitlin Forrest, sr. color producer.
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
