In this Super Bowl spot created by Amazon and advertising agency Lucky Generals, Scarlett Johansson and Colin Jost playfully show how they interact with Alexa at home. The technology is uncannily responsive, prompting the married couple to imagine a world in which Alexa could read their minds.
Director Wayne McClammy of Hungry Man gives us a glimpse of this world in “#AlexaMindReader.”
CreditsClient Amazon Alexa Agency Lucky Generals Production Hungry Man Wayne McClammy, director; Mino Jarjoura, exec producer; Rick Jarjoura, producer. Editorial The Den Christjan Jordan, Pieter Viljoen, editors; Jennifer Mersis, exec producer. Post/VFX JAMM Visual Ricky Gausis, colorist; Jake Montgomery, VFX supervisor; Ashley Greyson, postproduction producer. Sound Beacon Street Studios Rommel Molina, sound engineer; Kate Vadnais, sound producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More