Samuel Adams and Boston Dynamics are throwing the world’s first 100% real robot beer party–and it’s captured in this regional Super Bowl spot from Goodby Silverstein & Partners. We see actual robots drinking and dancing inside the world-famous Boston Dynamics robot lab as they throw back the all-new Wicked IPA Party Pack.
With the official reveal made online this week, the commercial titled, “Your Cousin from Boston (Dynamics)” features everyone’s favorite drinking buddy Your Cousin from Boston raging with the ultimate party companions–state-of-the-art robots trained to pour the perfect pint of Wicked. It’s Night at the Museum…with robots. And beer.
Directed by Aaron Stoller of Biscuit Filmworks, the ad will air on game day regionally across 13 markets and stream nationally via Yahoo/Verizon.
“Boston Dynamics told us no CGI. With their brilliant technology, we didn’t need it! And who knew robots love Sam Adams Wicked Hazy?,” said Jeff Goodby, co-chairman and co-founder of Goodby Silverstein & Partners, Sam Adams’ advertising agency.
CreditsClient The Boston Beer Company/Samuel Adams Agency Goodby Silverstein & Partners AJ Warren, Brett Beaty, Sean Smith, Anthony DiMichele, associate creative directors; Craig Shervin, sr. copywriter; David Spradlin, sr. art director. Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communication strategy; Stephanie Bousquet, director of brand strategy; Caitlin Neelon, director of communications strategy; Marisa Perazzelli, sr. brand strategist; Leila Gage, director of production; Matt Flaker, executive broadcast producer. Production Biscuit Filmworks Aaron Stoller, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Mala Vasan, producer; Sean Moody, head of production; Jody Lee Lipes, DP; Alexandra Schaller, production designer. Editorial Arcade Edit Jeff Ferruzzo, editor; Crissy Desimone, exec producer; Eddie Mikasa, assistant editor; Alexa Atkin, sr. producer. Music & Sound Design Human Kamela Anderson, head of sync and A&R; Carol Dunn, exec producer; Mike Jurastis, creative director. Audio Post Lime Studios Matt Miller, audio mixer; Ian Connie, audio assistant; Sam Sotomura, sr. producer; Susie Boyajan, exec producer. VFX Timber Ryan Dahlman, head of production; Brian Shneider, Flame lead; Aryel Melek-Shalom, VFX supervisor.
Perlorian Brothers, Agency Lifelong Crush “Kickstart Your Heart” For Kicking Horse Coffee
Directed by The Perlorian Brothers via Canadian production company Merchant, this 45-second spot for Kicking Horse Coffee from agency Lifelong Crush opens on a donkey looking wistfully at the sun-splashed horses trotting past the humble barn where he spends his days.
His routine is dull and unvarying--until he spots a cobweb-covered motorcycle in the back of the barn. The sound of a revving engine signals the start of the music. At the same time, the song’s breakneck opening accompanies a color-splashed visual of the donkey barreling out of the barn, riding the motorcycle, and doing a donut before going full-throttle into the surrounding valley and onwards to the rest of the world.
The energetic and heartwarming spot captures the exhilaration that a good cup of coffee can provide and serves as an urgent reminder not to let life pass you by. In other words, be that donkey.
Titled “Kickstart Your Heart,” the commercial is being shown on TV and online across Canada and the U.S.
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