This AT&T spot in the “GIGillionaire” campaign from BBDO Los Angeles features actresses Mila Kunis and Demi Moore who discover they have even more in common than they thought (hubby Ashton Kutcher). Kunis and Moore find out that they are from the same alma mater when they stride up to the stage at a high school reunion event to accept the Most Notable Alum award. Turns out neither will get the honor which instead goes to Anna Gomez, Fairfax High’s first Gigillionaire because she has AT&T Fiber with new multi-gig speeds.
Jess Coulter directed all three spots in the campaign, including this one titled “A Lot in Common.”
Credits
Client AT&T Agency BBDO Matt Miller, chief creative officer; David Cuccinello, David Powell, EVPs/executive creative directors; Rick Utzinger, executive creative director; Rob Anton, creative director; Julie Collins, EVP, group executive producer; Becky Reagan, executive producer; Melissa Chester, music executive producer; Meg Foley, sr. integrated business manager. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon, head of production; Tanya Stephens, producer; Gyula Pados, DP; Jason Edmonds, production designer. Casting RMG Casting Ryan Bernstein, casting. Editorial Cartel Kevin Zimmerman, editor; Lauren Bleiweiss, exec producer/managing director; Meagan Carroll, Viet-an Nguyen, head of production; Gail Butler, sr. post producer; Grant Hall, lead assistant editor; Jared Deaver, assistant. Color Company 3 Tim Masick, colorist; Kevin Breheny, producer. Graphic Design LVLY Bryce Edwards, exec producer. VFX The Mill Corey Brown, creative director; Sam Caine, 2D lead; Burtis Scott, head of beauty; Matt McDonald, finish; Marcelo Pasqualino, Ting Hung-Hsu, Jeeeun Lee, comp assistants; Clairellen Wallin, exec producer; Jenna Gabriel, sr. VFX producer; Sebastien Le Coz, production coordinator. Music/Sound Beacon Street Studios Leslie DiLullo, sr. producer; Rommel Molina, lead sound designer/mixer; Kerri Shak, sound design assistant; Kate Vadnais, sr. producer. Audio Post Lime Studios Susie Boyajan, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
