This spot promoting tourism in the United Arab Emirates starts by asking viewers if a country can truly be enjoyed by someone who cannot see.
Titled “A Winter Through My Eyes,” part of the UAE Government Media Office’s winter campaign “The World’s Coolest Winter” from agency FP7 McCann Dubai, tells the story of an 11-year-old girl, Clara, who has been visually impaired since birth and recently got the opportunity to enjoy the winter season in the UAE.
Clara was flown to the UAE and in an all-expenses paid trip across the seven diverse Emirates, her first trip abroad, she experienced over a week the country’s distinctive destinations and hospitality.
Keeping it genuine, the production crew–headed by writer-director Tahaab Rais via production house Dejavu in Dubai–followed her every day, documenting her real emotions and journey in a compelling story that shows her unique, unfiltered, child-like, and authentic perspective. Shot with ARRI Alexa Mini and Atlas Orion Glasses, the film strikes a balance between her intimate personal moments and an environment interspersed within the beautiful landscapes of the seven emirates in the UAE.