A father and son rekindle their relationship, bonding over a bottle of Coca-Cola in this spot directed by Yves Geleyn of mixed media/animation studio Hornet. However, the playful, heartfelt scenario isn’t between people but rather tigers, celebrating the Lunar New Year which is now the Chinese year of the tiger.
For the piece depicting a family gathering of tigers, Geleyn drew inspiration from traditional Chinese folklore, illustration and sculpture.
Client Coca-Cola Agency Unlisted x Ogilvy Production Company Hornet, New York Yves Geleyn, director; Hana Shimizu, managing director; Kristin Labriola, head of creative development; Hanna Smith-Ide, producer; Madeline Metolius, production coordinator; Anita Chao, sr. editor; Cole Bannick, assistant editor; Stephanie Dere, storyboard artist; Benjamin Piouffe, environment design; Alejandro Diaz, character design; Tristan Menard, matte painting & design; Kaycee Nwakudo, Hannah Kim, jr. design support; Natalia Perez, CG lead; Angeline Rivera, CG generalist; Joseph Chen, jr. CG generalist; Constance Benson, models & texture; Alvin Bae, textures; Cecilia Puglesi, additonal models; Josh Planz, rigging; Cody Chen, Mohamed Sinbawy, Nicole Noel, compositors and lighting & rendering; Hee Jin Kim, Tom Shek, Meg Oswalt, animators (Toolbox: Maya, Arnold, Nuke, Zbrush, Photoshop) Music/Sound Ambrose Yu, original score/sound design & mixing.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
