Microsoft Theater in downtown Los Angeles is changing its name to Peacock Theater, and the open-air plaza next to it will be known as Peacock Place.
The changes take effect July 11 as part of a multi-year naming rights deal between Peacock, NBCUniversal's premium streaming service, and sports and live entertainment giant AEG.
The deal announced Thursday is Peacock's first naming rights agreement.
The 7,100-seat theater hosts concerts and special events, including the Emmy Awards. The 40,000-square-foot plaza will change its name from XBOX Plaza.
The deal includes adding a LED marquee at the corner of Figueroa Street and Olympic Boulevard featuring two video boards that will promote Peacock's series and special events at adjacent L.A. Live, the sports and entertainment district. Also part of the plans are a branded content studio.
"We are looking forward to the opportunity to collaborate with Peacock to create new content and programming to complement our existing roster of amazing concerts, awards shows and special events we are known for at all of our iconic L.A. Live venues," said Lee Zeidman, president of Crypto.com Arena, Peacock Theater and L.A. Live.
In December 2021, Staples Center, across the street from the theater, changed its name to Crypto.com Arena.
Jean Smart, Ariana Grande, Michael Keaton among hosts for “SNL” season 50
Fresh off her Emmys win, Jean Smart will kick off the landmark 50th season of "Saturday Night Live."
NBC on Thursday announced the lineup of hosts for the season, which premieres Sept. 28. Joining Smart on the first show will be Jelly Roll as the musical act. He was also at the Emmys, singing during the ceremony's in memoriam segment.
It will be Smart's first time hosting "SNL."
Comedian Nate Bargatze will host on Oct. 5, with Coldplay as the musical guest.
Ariana Grande will host Oct. 12, with musical guest Stevie Nicks.
"Beetlejuice" star Michael Keaton will host on Oct. 19, the last show before Halloween, and Billie Eilish will be that night's musical guest.
The host on Nov. 2 will be "SNL" alum John Mulaney, with breakout sensation Chappell Roan as the music guest.
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