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    Director Noah Fowler signs with Panoptica

    By SHOOTUpdated:No Comments1850 Views
    Noah Fowler
    NEW YORK --

    Director and cinematographer Noah Fowler has signed with production company Panoptica for commercial representation. The New York-based Fowler is no stranger to Panoptica, having directed projects there independently before now formally joining the company. Fowler’s body of work spans clients such as Quaker, Huggies, Shopify, Macy’s, GetYourGuide and Dunkin’, collaborating with agencies which include Droga5, BBDO, Media.Monks and Mekanism.

    “Panoptica has a knack for attracting clientele with really progressive creative ideas, from viral-leaning social campaigns to high impact Super Bowl commercials. I’m psyched to develop memorable films that blow away our audiences, and also enhance our client’s market presence,” said Fowler.

    The partnership between Fowler and Panoptica has been a productive one, with Fowler praising the production company for its creative energy. “From our first exploratory call in 2020 all the way through multiple commercial projects across many exciting realms, the team at Panoptica are incredible creative and business partners. They are constantly pushing up the ceiling of what is possible. I love the energy and momentum they bring to the table,” he said.

    Two of Fowler’s standout projects are: a Quaker Oats “Pregrain” commercial, which has aired during two consecutive Super Bowl Sundays, and his collaboration with late comedian Leslie Jordan for GetYourGuide’s NYC comedy bus tour, which has earned several accolades, including a Webby People’s Voice Award. Fowler’s work has also garnered him a Pulitzer Center for Crisis Reporting Grant and a D&AD Wood Pencil.

     

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    DirecTV calls off acquisition of rival Dish, possibly ending a yearslong pursuit

    Friday, November 22, 2024
    Dish Network satellite dishes are shown at an apartment complex in Palo Alto, Calif., Feb. 23, 2011. (AP Photo/Paul Sakuma, File)

    DirecTV is calling off its planned acquisition of rival Dish after the offer was rejected by bond holders at that company.

    The deal was reliant on Dish bond holders agreeing to trade in the debt they held for debt in the new company, a swap that would have cost them about $1.6 billion, collectively.

    The retreat by DirecTV this week may end a years-long effort by the company to acquire both Dish and Sling after it announced the bid in September.

    DirecTV was looking to acquire Dish TV and Sling TV from its owner EchoStar in a debt exchange transaction that included a payment of $1, plus the assumption of approximately $9.8 billion in debt. The deal was contingent on several factors, including regulatory approvals and bondholders writing off debt related to Dish.

    "While we believed a combination of DirecTV and Dish would have benefited all stakeholders, we have terminated the transaction because the proposed exchange terms were necessary to protect DirecTV's balance sheet and our operational flexibility," DirecTV CEO Bill Morrow said in a statement.

    The prospect of a DirecTV-Dish combo has long been rumored, and reported talks resurfaced over the years. And the two almost merged more than two decades ago — but the Federal Communications Commission blocked the deal valued at the time at $18.5 billion deal, citing antitrust concerns.

    The pay-for-TV market has shifted significantly since. As more and more consumers tune into online streaming platforms, demand for more traditional satellite entertainment continues to shrink.

    DirecTV says that it will continue to invest in next-generation streaming platforms and offer new packaging options while integrating content from live TV alongside direct-to-consumer... Read More

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