TV stations must alert viewers if their new digital signals don’t reach areas covered by their soon-to-be-defunct analog broadcasts, the Federal Communications Commission has ruled.
The stations must also inform viewers if they might need new antennas to tune in digital stations, the commission said Friday.
The new rules were prompted by lessons learned after Feb. 17, when about a quarter of U.S. TV stations turned off their analog signals. The remaining stations are scheduled to cut their transmissions on June 12.
Digital reception is generally superior to analog, but for several reasons, people who get a station’s analog signal may not be able to get the digital version. Most digital signals are in the UHF band, and travel differently than the VHF signals used by most major stations for analog broadcasts. In particular, the UHF transmissions can be blocked by hills that VHF signals bend around. VHF antennas might be poorly suited to tuning UHF stations.
Many stations are also intentionally shifting their broadcast areas by moving their towers, aiming the signals differently, or cutting their power.
Stations must inform their viewers if 2 percent of them stand to lose reception in the shift to digital signals, the FCC said.
Also, stations must remind viewers to have their digital TV converter boxes or digital TV sets “re-scan” the airwaves to find stations that have moved to a different frequency, the commission said. The need for a re-scan tripped up many viewers in the week of Feb. 17.
Older TVs will not be able to receive digital signals at all without a converter box. These are subsidized through a government coupon program that ran out of money in January, which was the main reason the nationwide mandate for the analog shutdown was postponed beyond the originally scheduled date of Feb. 17. The coupon program has received new funding through the national economic sti mulus bill, and the government is working through its wait list.
Nielsen Co. said that as of March 1, 4.5 million households that receive only over-the-air broadcasts haven’t prepared for the analog shutdown. The figure includes households that have bought a converter box but haven’t connected it.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More