Register

    Director Antonio Santos joins Dress Code for representation in U.S., Canada

    By SHOOTUpdated:No Comments1126 Views
    Antonio Santos
    NEW YORK --

    Film production and motion graphics studio Dress Code has signed director Antonio Santos for representation in the U.S. and Canada. 

    Director and published photographer Santos was born and raised in rural Virginia, before relocating to New York in 2008 to uncover and challenge his artistic view of the world. In 2011, Santos collaborated with a close friend to create and manage a production company and creative agency based in Brooklyn, working as a creative director for over six years directly involved in all facets of production. 

    After gaining extensive production experience, Santos realized his true passion was photography and directing. Among his notable credits are the “PartyHardMoms” spots which he co-directed with Phil Pinto for Hefty.

    As part of the Dress Code roster, Santos will continue to work on developing some personal film projects, in addition to working on commercial projects with the Dress Code production team. 

    Santos said, “I’m so excited to join the Dress Code family, their refreshing approach to production, their honesty, professionalism and kindness appealed to me on all levels–as well as their amazing work. I can’t wait to get started.”

    Brad Edelstein, executive producer at New York-based Dress Code, added, “We’ve been on the lookout for directors like Antonio who are pushing the craft of story and bringing visual artistry to filmmaking. He brings a style to our roster that’s slightly different and new, yet his work feels right at home. Outside of his creativity, Antonio’s personality is magnetic, you always want a director who sets a collaborative tone from the initial creative call and can shepherd that spirit through to wrap. Antonio brings that excitement which creative teams, crews and talent instantly gel with.” 

     

    Tags:Antonio SantosDress Code



    Differences bubble up between PepsiCo and Coca-Cola on diversity programs

    Saturday, February 22, 2025
    Pepsi soft drinks in plastic bottles are on sale at a grocery store in New York on Weds., Nov. 15, 2023. (AP Photo/Ted Shaffrey, File)

    PepsiCo confirmed Friday that it's ending some of its diversity, equity and inclusion initiatives, even as rival Coca-Cola voiced support for its own inclusion efforts.

    In a memo sent to employees, PepsiCo CEO Ramon Laguarta said the company will no longer set goals for minority representation in its managerial roles or supplier base. The company will also align its sponsorships to events and groups that promote business growth, he said.

    Laguarta wrote that inclusion remains important to PepsiCo, whose brands include Gatorade, Lay's potato chips, Doritos, Mountain Dew as well as Pepsi. The Purchase, New York-based company's chief diversity officer will transition to a broader role focused on employee engagement, leadership development and ensuring an inclusive culture, he said.

    Since President Donald Trump returned to the White House last month, U.S. government agencies, companies and schools have rushed to reevaluate policies and programs they adopted with the goal of reducing discrimination against members of minority groups, women and LGBTQ+ people.

    Trump ended DEI programs within the federal government and has warned schools to end DEI programs or risk losing federal money.

    PepsiCo's rollback came as Coca-Cola reaffirmed support for its DEI efforts.

    In its annual report, Atlanta-based Coke warned that its business could be negatively affected if it is unable to attract employees that reflect its broad range of customers.

    "Failure to maintain a corporate culture that fosters innovation, collaboration and inclusion … could disrupt our operations and adversely affect our business and our future success," the company said.

    Coca-Cola has set a goal of having women in 50% of its senior leadership roles by... Read More

    MySHOOT Profiles


    Add A Comment