By Jake Coyle, Film Writer
NEW YORK (AP) --Middle seats at many U.S. movie theaters just got more expensive.
AMC Theaters, the nation's largest movie theater chain, on Monday unveiled a new pricing scheme in which seat location determines how much your movie ticket costs. Seats in the middle of the auditorium will cost a dollar or two more, while seats in the front row will be slightly cheaper.
AMC said the pricing plan, dubbed "Sightline," has already been rolled out in some locations and, by the end of the year, will be in place at all domestic AMC theaters during showings after 4 p.m.
Seats classified as "standard sightline" will be at the regular price. If you want to pay less for the "value sightline" seats, you have to be a member of the chain's subscription service, AMC Stubs.
As movie theaters have attempted to recover from the pandemic, exhibitors have increasingly looked at more variable pricing methods. That's included charging more for sought-after movies like "The Batman" in their first week of release.
Last weekend, Paramount Pictures partnered with theater chains to offer slightly reduced ticket prices for the comedy "80 for Brady." And last year, during a dry spell in theaters, tickets at most movie theaters were $3 for "National Cinema Day."
But in most circumstances, movie tickets are getting more expensive, especially when factoring in large-format screens and 3D showings. The average 3D premium format ticket for the biggest box-office hit in recent years, "Avatar: The Way of Water," was about $16.50.
Art Directors Club of Europe sets finalists for ADCE Awards 2024
The Art Directors Club of Europe (ADCE) has announced the finalists for the 33rd ADCE Awards, highlighting top creative talent from 22 countries.
An international jury gathered in Barcelona on October 29 and 30 to evaluate the best work of this year in European design and advertising, ultimately selecting the 2024 finalists entries.
Winners of the Gold Awards, along with Special Awards and the Grand Prix, will be unveiled at the ADCE Awards Gala Ceremony on November 22 during the ADCE Festival, while Silver, Bronze, and Shortlisted entries will be published immediately following the Gala on the ADCE website.
A total of 370 entries across 22 European countries have been selected as finalists. Final distinctions will include Gold, Silver, and Bronze winners, as well as special recognitions like the following:
European Star – honoring projects that reflect core European values such as democracy, freedom, justice, and peace.
Genius Loci – celebrating work that captures the spirit of specific places within Europe’s cultural heritage.
Green Star – recognizing projects that advance the circular economy, sustainability, or environmental protection.
Equal Star – rewarding creativity that challenges discrimination and stereotypes, promoting inclusivity.
This year’s ADCE Awards continue to celebrate the creativity, innovation, and values that characterize Europe’s artistic landscape.
The leading countries contributing to this selection include Germany with 108 finalist entries, Spain with 48, Austria with 33, Portugal with 30, Italy with 23, Switzerland with 21 and the U.K. with 20.
The finalists for the ADCE Awards 2024 can be accessed