Woman-owned bicoastal edit house The Den has taken on U.S. representation for the editors of Paris-based editorial house Ice Cream.
Working in music videos, commercials, and other creative content, the Ice Cream editors include Edouard Mailaender, Hugo Beron, Jon Echeveste, Lola Margrain, Manu Coutant, Marie Raffy, Matthieu le Scornec, Maxime Caro, Quentin Kwiatkowski, Roman Lagier, Sabrina Mazni, and Victor Badreau.
The Ice Cream crew, led by founder David Lezaun, has turned out work for Nike, Beats, Versace, Dior, Lavin and Mercades as well as music videos for Doja Cat and The Weeknd. Ice Cream talent has collaborated with directors including Valentin Petit, Romain Chassaing, Lou Escobar, Quentin Deronzier, BRTHR and We Are From LA, to name a few.
Rachel Seitel, co-founder of The Den, said, “David Lezaun has assembled a culture-defining roster of talent at Ice Cream. The artistry and skill set of their editors is a wonderful complement to our own roster, enabling us not only to increase our reach but also to diversify and expand the type of projects that we engage in.”
“In a very short time, The Den has grown to become a tour de force presence within the edit community,” said Lezaun. “We share their vision for the future of our industry along with their dedication to excellence in craft, which makes for a very natural and symbiotic alliance.”
This collaboration continues The Den’s strategic expansion and stated goal of continuing outreach not just to agencies but to creatives all over the world. The Den’s current roster of editing talent includes Christjan Jordan, Tobias Suhm, Katie Cali, Ben Entrup, Cami Starkman, Jess Brunetto, Matthew Hilber, Middy, Nate Cali, Pieter Viljoen, Tania Mesta, Val Thrasher and colorist Gabriel Sanchez.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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