Mirada, a Trailer Park Group company, has appointed Sean Barney as executive producer to spearhead continued studio expansion into narrative and experiential commercial and branded content. Barney has more than two decades of experience producing for brands and studios, including Mercedes-Benz, Peloton, Electronic Arts, Coca-Cola, Disney, Netflix, Marvel and CNN. He joins Mirada from a freelance tenure at production companies including Stink, RSA, and Contagious LA.
Barney’s prolific portfolio includes hundreds of commercials, music videos, narrative, and documentary projects, while collaborating with directors, including David Leitch, Declan Lowney and notable commercial directors including Mirada’s Mathew Cullen, Daniel Gifford, and Jason Farrand. Barney’s commercial work has received accolades at leading international award shows, including Mofilm’s Grand Prize at the Cannes Lions for Coke Zero's “Frankencouch,” a Webby People’s Voice Award for EA’s The Sims “Play With Life,” and multiple AICP Awards. In addition to extensive advertising credits, Barney has produced award-winning documentaries, feature length films, and music videos.
“What drew us to Sean was the diversity of his producing experience. He is a problem solver, a communicator, and has already been an asset to our directors and clients. Sean is the perfect partner for us in this expansion of Mirada,” shared Anna Joseph, EVP /executive producer, Mirada
Barney said “Mirada has a reputation for creating premium content for over a decade, combining the latest technologies, and best in class design, with their deep understanding of storytelling to produce truly unique creative experiences. I’m thrilled to join this team and look forward to collaborating with Mirada’s growing roster of A-list directors and talent."
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
“I’ve... Read More