Hecho Studios, the Emmy award-nominated content and production company that is a member of the Stagwell Network, has expanded its leadership team with the appointment of Keith Jamerson as executive production director.
Jamerson joins from Stink Studios, where he was U.S. head of production leading a department responsible for a range of disciplines–from tech platforms to branded entertainment–for brands including Nike, Spotify, Pinterest, and The New York Times.
In his new role, he will work closely with head of content, Luis Farfán, leading Hecho Studios, upholding the studios’ high production standards, expanding the diverse network of creators, directors and makers delivering impactful and game-changing content for brands, and improving equity and representation–an aim which he has long championed. Jamerson will report to Hecho Studios president Celeste Hubbard-Breen.
During his 14-plus years in the business, Jamerson has made a name for himself as a creative executive driven by a passion for bringing great ideas to life and his work has garnered wins at many industry awards shows, including Cannes, D&AD, and The One Show.
Before joining Stink, he worked at Leo Burnett, DDB, and Arts & Letters Creative Co, where he led teams producing campaigns for brands including ESPN, Amazon, Google, Molson-Coors, Samsung, Capital One, and Mars.
Hubbard-Breen said of Jamerson, “His robust experience with the most iconic brands in the world, combined with his approach to production development and talent management, further fuels Hecho Studios’ ability to develop commercial, content and entertainment media that stokes fandom with our client target audiences. It’s particularly important that we partner with creators of color and other marginalized backgrounds to bring more stories and points of view to the creative marketplace. Keith’s passion for diversity and inclusion through production will play a key role in identifying and working with top-tier talent that represents an inclusive cross section of society.”
Jamerson said, “In an increasingly cluttered marketplace, Hecho Studios’ focus on branded content that taps into the passion of fans is in line with what clients need and is the type of work that I really enjoy supporting. I really like the vision that Celeste laid out for the company and what she is looking to achieve over the next few years, and look forward to building this vision with them.”
Represented by William Morris Endeavor, Hecho has a client lineup which includes United Airlines, Woolrich, BetMGM, Capital One, Meta, ESPN and Rent The Runway.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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