By Jake Coyle, Film Writer
NEW YORK (AP) --Nearly 50 years after Sacheen Littlefeather stood on the Academy Awards stage on behalf of Marlon Brando to speak about the depiction of Native Americans in Hollywood films, the Academy of Motion Pictures Arts and Sciences apologized to her for the abuse she endured.
The Academy Museum of Motion Pictures on Monday said that it will host Littlefeather, now 75, for an evening of "conversation, healing and celebration" on Sept. 17.
When Brando won best actor for "The Godfather," Littlefeather, wearing buckskin dress and moccasins, took the stage, becoming the first Native American woman ever to do so at the Academy Awards. In a 60-second speech, she explained that Brando could not accept the award due to "the treatment of American Indians today by the film industry."
Some in the audience booed her. John Wayne, who was backstage at the time, was reportedly furious. The 1973 Oscars were held during t he American Indian Movement's two-month occupation of Wounded Knee in South Dakota. In the years since, Littlefeather has said she's been mocked, discriminated against and personally attacked for her brief Academy Awards appearance.
In making the announcement, the Academy Museum shared a letter sent June 18 to Littlefeather by David Rubin, academy president, about the iconic Oscar moment. Rubin called Littlefeather's speech "a powerful statement that continues to remind us of the necessity of respect and the importance of human dignity."
"The abuse you endured because of this statement was unwarranted and unjustified," wrote Rubin. "The emotional burden you have lived through and the cost to your own career in our industry are irreparable. For too long the courage you showed has been unacknowledged. For this, we offer both our deepest apologies and our sincere admiration."
Littlefeather, in a statement, said it is "profoundly heartening to see how much has changed since I did not accept the Academy Award 50 years ago."
"Regarding the Academy's apology to me, we Indians are very patient people — it's only been 50 years!" said Littlefeather. "We need to keep our sense of humor about this at all times. It's our method of survival."
At the Academy Museum event in Los Angeles, Littlefeather will sit for a conversation with producer Bird Runningwater, co-chair of the academy's Indigenous Alliance.
In a podcast earlier this year with Jacqueline Stewart, a film scholar and director of the Academy Museum, Littlefeather reflected on what compelled her to speak out in 1973.
"I felt that there should be Native people, Black people, Asian people, Chicano people — I felt there should be an inclusion of everyone," said Littlefeather. "A rainbow of people that should be involved in creating their own image."
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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