Creative and strategic company ScienceMagic.Inc. has appointed Gabriela Scardaccione as global chief creative pfficer.
Reporting directly to CEO David Pemsel, Scardaccione joins from Mother, where she worked for 21 years–most recently as Mother Family’s global creative director.
In her new role, Scardaccione will play a vital role supporting ScienceMagic.Inc’s expansion of its strategic goals as well as nurturing and leading the creative team.
She will work closely with the company’s Science, Magic and Experience teams in London and New York and help develop and scale its brand and talent business.
While working at Mother, Scardaccione founded Madre, the Mother Latin American office in Buenos Aires. Back in London, she then became the global voice for Mother, a role she performed for two years until her departure.
Scardaccione is known for her strong sense of purpose and her commitment to cultural relevance. Scardaccione’s body of work, which demonstrates her humancentric approach, is underpinned by a powerful commitment to understanding her audiences.
Pemsel said, “Gaby understands community better than anyone and has a deep sense of purpose in all her work. Her ability to cut through and create work that makes real positive change is powerful and exceptionally relevant as the world changes and Web3.0 creates unfathomable change. We look forward to working together at a time when she has reached a point when she wants to explore the future of brand building and communication and apply this in new ways, building on her understanding of the evolving role that brands and talent will–and must–have in connecting with their their communities with meaning, inspiration and responsibility.”
Scardaccione shared, “What attracted me most about the company is the combination of (co-founder) David’s business drive and the speed with which he builds, and Julietta’s (co-founder Dexter) focus on purpose and values. Joining a creative group that already has a Web3.0 sister company also allows me to think long-term when it comes to solutions for our clients. I am excited to bring my point of view about the future of communications and my craft to ScienceMagic.Inc.”
