Eleven years ago, Facebook was caught red-handed after it hired a prominent public relations firm to try to plant stories harshly criticizing Google's privacy practices in leading news outlets.
In 2018, it hired the PR firm Definers to do opposition research on the company's critics, including billionaire philanthropist George Soros. The company's longtime head of communications, Elliot Schrage, took the blame for approving the hiring of Definers and similar firms and left Facebook.
On Wednesday, The Washington Post reported that Meta, Facebook's parent company, is using similar tactics to go after another rival TikTok. Meta, the Post reported, hired a Republican consulting firm called Targeted Victory to "orchestrate a nationwide campaign" against TikTok.
Targeted Victory, according to the Post, contracted with dozens of public relations firms across the U.S. to help "sway public opinion against TikTok" by planting local news stories and helping place op-eds targeting TikTok around the country, the story says.
Meta confirmed that it has hired Targeted Victory.
"We believe all platforms, including TikTok, should face a level of scrutiny consistent with their growing success," spokesman Andy Stone said in a statement.
Zac Moffatt, the CEO of Targeted Victory, said the company "manages bipartisan teams on behalf of our clients."
"It is public knowledge we have worked with Meta for several years and we are proud of the work we have done," he said in a statement.
The Post obtained internal emails from Targeted Victory that outlined a campaign to undermine TikTok, which is owned by the Chinese company ByteDance. The firm used a mix of "genuine concerns and unfounded anxieties" about TikTok in order to try to turn public and political sentiment against it.
According to the report, Targeted Victory was also working to get "proactive coverage" about Facebook into local media, including "submitting letters and opinion pieces speaking glowingly of Facebook's role in, for instance, supporting Black-owned businesses."
"We are deeply concerned that the stoking of local media reports on alleged trends that have not been found on the platform could cause real world harm," TikTok said in an emailed statement.
“Scandal” cast will reunite for online script reading for hurricane relief in western North Carolina
The cast of ABC's hit political drama "Scandal" may need to brush up on their snappy, speedy delivery known as "Scandal-pace," because they're reuniting for a good cause. Its stars including Kerry Washington, Tony Goldwyn and Bellamy Young will take part in a live virtual script reading on Nov. 17 to raise money for hurricane relief in western North Carolina.
Beginning Friday, fans can go online and donate to reserve a spot for the online reading. Proceeds will benefit United Way of North Carolina. Everyone who donates will be able to take part in a virtual pre-event with the cast and Shonda Rhimes will give an introduction.
Additional guest stars will also be announced. The online fundraising platform Prizeo is also holding a contest where one person who donates online via their site will be selected to read a role from the script with the actors. The winner should not worry about the "Scandal"-pace, assured Young over Zoom.
"Whomever the lucky reader is can read at whatever pace they want," she said.
Young, who played Mellie Young, the first lady and later Republican presidential nominee on "Scandal," was born and raised in Asheville, North Carolina. She came up with the idea for the effort with a friend and took it to her fellow "Scandal" actors, who all jumped on board. Young said this is the first script reading the cast has all done together since the show ended after seven seasons in 2018.
Which episode they will be reading has not been announced yet.
Young said it's "been devastating" to see so many parts of her hometown badly damaged by Hurricane Helene, which ravaged western North Carolina one month ago.
To research the best use for donations, Young spoke with numerous political leaders, including North... Read More