Coinbase and its agency Accenture Interactive won the Super Clio honoring the year’s best Super Bowl advertising for their “Less Talk, More Bitcoin” spot.
The :60 simply consisted of a bouncing QR code which changed colors. Those whose curiosity was piqued enough to scan the code were taken to Coinbase’s website promoting a $15 giveaway for joining the cryptocurrency market.
A Super Clio jury of representatives from Pepsi, Reddit, VaynerMedia, Activision Blizzard, 72and Sunny, The Martin Agency, TBWAChiatDay, BBDO, Cartwright, R/GA, FCB and Ogilvy, among others, huddled after the Big Game to determine the most creative spot of Super Bowl LVI.
The Super Clio trophy, which towers above a standard Clio at 22 inches, matching the height and look of the NFL’s Lombardi trophy, will be inscribed and presented to Accenture Interactive this week.
The Super Clio was introduced in 2015 in collaboration with WPP’s Rob Reilly, who has served on the competition’s jury since its inception. Reilly and Clio Awards CEO Nicole Purcell recognized a need to celebrate the cutting-edge work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the complexities of pulling off a creative victory during the Big Game. The Clio Awards have long been an advertising competition with pop culture roots–from televised ceremonies to Johnny Carson segments and plotlines in shows like Mad Men–so it made sense to develop a special award for the moment when advertising would be in the mainstream spotlight.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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