A man holds in his hands the decapitated head of his metal robot friend. The robot is still able to talk but with a weak voice. “I can’t feel my legs,” he says to his human buddy Brian. There is some sort of gooey gunk all over Brian, the robot and the room in which they’re in.
“I’m sorry Gary,” says Brian to the robot.
“It’s so cold,” shivers the robot, sensing that the end is near.
For an explanation as to what happened, a super against a black background reads, “Five seconds earlier,” a segue to the next (actually an earlier) scene which shows the robot in a happier state, fully intact reading a newspaper.
Brian walks into the room and throws a Pizza Pops snack at Gary, urging him to “think fast.”
Clearly the Pizza Pops snack exploded either upon impact of the catch or perhaps the bot took a bite out of it. A parting voiceover issues a caveat to consumers, “Pizza Pops are loaded.”
This offbeat spot is one of four in a campaign for General Mills/Pillsbury’s Pizza Pops directed by Scott Corbett via Holiday Films, Toronto, for agency Cossette Communications, Toronto.
The Cossette team included creative directors Peter Breton and Dave Douglass, art director Colin brown, copywriter Tom Greco and producer Leanne McLellan.
Josefina Nadurata exec produced for Holiday, with Gillian Gardner serving as producer. The DP was Jeff Venditti.
Editor was David Baxter of Panic & Bob, Toronto.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More