TikTok users will soon be able to buy stuff directly through the short videos on the app — something they had only been able to do through ads until now.
Canadian e-commerce company Shopify said Tuesday that businesses will be able to add a shopping tab to their TikTok profiles to create a "mini-storefront" that links directly to their online store for checkout.
The shopping tool, which is still being tested, is available to merchants in the U.S., the U.K. and Canada, and will roll out to more regions in the coming months. Shopify already had a deal with TikTok that let merchants create "shoppable" video ads that drive customers to online stores.
ByteDance, the Beijing-based company that owns TikTok, already runs a thriving social media marketplace on Douyin, its twin video app for the Chinese market. Buying products through social media websites isn't yet as common in the U.S., though Pinterest and Facebook-owned Instagram have made some inroads.
Reality star Kylie Jenner is among the first merchants to participate in the program by selling her skincare and cosmetics line through TikTok.
Jean Smart, Ariana Grande, Michael Keaton among hosts for “SNL” season 50
Fresh off her Emmys win, Jean Smart will kick off the landmark 50th season of "Saturday Night Live."
NBC on Thursday announced the lineup of hosts for the season, which premieres Sept. 28. Joining Smart on the first show will be Jelly Roll as the musical act. He was also at the Emmys, singing during the ceremony's in memoriam segment.
It will be Smart's first time hosting "SNL."
Comedian Nate Bargatze will host on Oct. 5, with Coldplay as the musical guest.
Ariana Grande will host Oct. 12, with musical guest Stevie Nicks.
"Beetlejuice" star Michael Keaton will host on Oct. 19, the last show before Halloween, and Billie Eilish will be that night's musical guest.
The host on Nov. 2 will be "SNL" alum John Mulaney, with breakout sensation Chappell Roan as the music guest.
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