By Jonathan Landrum Jr., Entertainment Writer
LOS ANGELES (AP) --Black Keys frontman Dan Auerbach will make his directorial debut in hopes of telling an in-depth story about a famed New Orleans-based musician.
RadicalMedia announced their partnership with Auerbach on Monday to create a documentary feature about the late singer-piano player Dr. John. The project will tell a story about Dr. John's intricate life along with his musical and cultural impact.
Dr. John was known as the funky New Orleans "night-tripper" musician who blended several musical styles with a hoodoo-infused stage persona and gravelly bayou drawl. He was a six-time Grammy winner and Rock & Roll Hall of Famer who was a white man that found a home among Black New Orleans musicians. He died after a heart attack in 2019.
Auerbach said he's honored to create a project focused on Dr. John, who he called a friend. He said Dr. John – whose real name was Mac Rebennack – was a "shining example of the great melting pot of American music."
"From his mysterious voodoo stage persona Dr John, to his real, humble self Mac Rebannack, the street poet, the family man, the junkie, the Grammy award winner and all that's in between, this documentary will introduce the world to him in a way they haven't seen him before," Auerbach said in a statement. "I'm still learning bits about him that I never knew, and I hope the movie provides a lens into the story of the life of Dr John."
Auerbach said he's thrilled to work with RadicalMedia as a first-time filmmaker. The feeling is mutual from the production company.
"We know his talents will transcend the ability to now tell an amazing story as he actually worked with and knew Mac extremely well," said Jon Kamen, the chairman and CEO of RadicalMedia. Kamen will serve as an executive producer with Jon Doran and Impact Artist Productions on Auerbach's project.
RadicalMedia's upcoming project with Auerbach comes on the heels of executive producing first-time filmmaker Ahmir "Questlove" Thompson's "Summer of Soul" on Hulu. The production company has produced several other titles including Netflix's "Crime Scene: The Vanishing at the Cecil Hotel" and Apple TV Plus' "The Me You Can't See" with Oprah Winfrey and Prince Harry.
"We're here to help (Auerbach) shape this story," Kamen said. "We're here to help support it the same way we did on Questlove's 'Summer of Soul.' We've done this before, and we'll do it again without any trepidations. We have the confidence that with the right team around an artist like Dan, you can do wonderful things. I'm sure this will be an amazing story as well."
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakersโ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including โDeath of Mr. Peanut.โ He led the National Down Syndrome Society and Luvs account, whose โFirst Kid. Second Kidโ campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. Heโs gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. Heโs accumulated 15K followers on TikTok.
โMike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,โ said Goldberg. โMikeโs got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. Heโs got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what weโre about.โ
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