New York Festivals International Advertising Awards®, The Female Quotient (The FQ) and the ANA have partnered to launch a special award, the 2021 NYFA “SeeHer Lens” Award. This new award will honor best-in-class creative film work submitted to the 2021 competition that exemplifies gender equality and accurate portrayals of women and girls in advertising.
“New York Festivals Advertising Awards is extremely proud to partner with The Female Quotient, and the ANA in this year’s competition,” said Ellen Smyth, Owner/CEO of New York Festivals. “I admire the ANA and The FQ, and the work that The FQ and the SeeHer movement do to advance equality through collaboration. Aligning New York Festivals and SeeHer shines the spotlight on the great creative work in this year’s entries that depict women realistically and accurately.”
“We are thrilled to partner with NYF Advertising Awards for this new award, which sets the standard for creative media. By celebrating advertisers who are leading the way in the accurate representation of women and girls, we are confident that we will continue to inspire more change across the industry,” said Shelley Zalis, CEO, The Female Quotient, Co-Founder, SeeHer.
The Female Quotient taps into the power of the collective to advance equality in the workplace through the power of collaboration. Their efforts bring visibility to women, activate solutions for change, and create metrics for accountability.
SeeHer is a collective of marketers, media organizations and industry influencers committed to creating advertising and supporting content that portrays women and girls as they really are. The ANA in partnership with The Female Quotient launched it in June 2016 in Washington DC at the White House. The “SeeHerLens” Award is the latest joint announcement by the ANA and The FQ, demonstrating the united commitment to the SeeHer movement.
“We are delighted to be part of this award. Media defines culture, and culture drives change,” said ANA CEO Bob Liodice. “It is critical to recognize brands who are moving the needle through great storytelling in their ad campaigns. The award is a powerful lens to showcase those who truly see her and set an example for others.”
New York Festivals film entries will be reviewed by over 100 members of the New York Festivals jury. They will judge all entries using the SeeHer Gender Equality Measure, (GEM®), the global industry standard for measuring gender bias (total and multi-cultural) in ads and programming. GEM® is used in 14 major markets around the world, representing 87% of total global ad spend, to create bias-free ads, content, media buys and media plans.
“Honoring groundbreaking creative work is what New York Festivals has always been about,” said Scott Rose, executive director of New York Festivals Advertising Awards. “The new “SeeHer Lens” Award is an opportunity for NYF to join forces with the creative industry to celebrate innovative work that expresses gender equality, we’re thrilled to have this additional metric to evaluate excellence.”
New York Festivals collaborated with graphic artist Rowan Shalit to create the 2021 NYFA “SeeHer Lens” Award logo graphic.
The NYFA “SeeHer Lens” Award will be announced on July 14 with the New York Festival’s 2021 Advertising Award winners. For more information on competition categories, rules, and regulations click here.
Harvey Weinstein hit with new sex crime charge in New York
Harvey Weinstein pleaded not guilty Wednesday to a new sex crime charge in New York, as he awaits retrial in his landmark #MeToo case.
Details of the new allegations were not immediately available. He was charged with committing a criminal sex act.
The jailed ex-movie mogul has long maintained that any sexual activity was consensual.
Prosecutors revealed last week that Weinstein had been indicted on additional sex crime charges that weren't part of the case that led to his now-overturned 2020 conviction. But the new indictment was sealed until his arraignment.
Prosecutors have said that the grand jury heard evidence of up to three alleged assaults — two in hotels in the Tribeca neighborhood and one at a lower Manhattan residential building. The purported incidents took place from the mid-2000s to 2016, prosecutors said.
But it's not clear whether any of those allegations underlie the new indictment.
While bracing for the new charges, Weinstein also is awaiting retrial after New York state's highest court this spring overturned his 2020 conviction on rape and sexual assault charges involving two women. The high court, called the Court of Appeals, ordered a new trial, which is tentatively scheduled to begin Nov. 12.
The Court of Appeals ruled that the then-trial judge unfairly allowed testimony against him based on allegations that were not part of the case. That judge's term expired in 2022, and he is no longer on the bench.
Prosecutors have said they'll seek to fold the new charges into the retrial, but Weinstein's lawyers say it should be a separate case.
Weinstein, who also was convicted in 2022 in a Los Angeles rape case, remains behind bars while awaiting his New York retrial.
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