Advertising agency Doner has appointed Maria Cabo as SVP, strategist, and Sky Downing as VP, strategy. In these new roles, both will help scale the integrated strategy group and add further expertise in transcultural insights, as the agency grows and adds several new clients to its roster. Cabo and Downing will report to chief strategy officer Jane Goodman.
Prior to joining Doner, Cabo held roles at independent agencies including d’expósito and Partners, Mythology/Partners and Spade, and Captura Group, where she focused on Hispanic and multicultural client work. Past clients include brands such as Tajín, Target, Warner Bros., Honey Bunches of Oats, and General Mills. She also has worked on the brand and media sides at MassMutual and Univision. Cabo additionally serves on The Hispanic Marketing Council and founded The Galician Film Festival.
With a career spanning North America, Europe and the Middle East, Downing is an accomplished strategist with over 12 years of experience in elevating brands globally. She brings skills in the art of brand storytelling, media planning, and the creation of digital ecosystems for global enterprises. Her background includes extensive B2B and B2C experience. She is also a member of the Minorities in Media, and Black Marketing Association.
These two hires come on the heels of Doner adding clients including Johnson & Johnson Baby brands, Travelocity, and Emerald X, the brand behind some of the nation’s largest trade shows including Digital Dealer and Outdoor Retailer.
South Korea fines Meta $15 million for illegally collecting information on Facebook users
South Korea's privacy watchdog on Tuesday fined social media company Meta 21.6 billion won ($15 million) for illegally collecting sensitive personal information from Facebook users, including data about their political views and sexual orientation, and sharing it with thousands of advertisers.
It was the latest in a series of penalties against Meta by South Korean authorities in recent years as they increase their scrutiny of how the company, which also owns Instagram and WhatsApp, handles private information.
Following a four-year investigation, South Korea's Personal Information Protection Commission concluded that Meta unlawfully collected sensitive information about around 980,000 Facebook users, including their religion, political views and whether they were in same-sex unions, from July 2018 to March 2022.
It said the company shared the data with around 4,000 advertisers.
South Korea's privacy law provides strict protection for information related to personal beliefs, political views and sexual behavior, and bars companies from processing or using such data without the specific consent of the person involved.
The commission said Meta amassed sensitive information by analyzing the pages the Facebook users liked or the advertisements they clicked on.
The company categorized ads to identify users interested in themes such as specific religions, same-sex and transgender issues, and issues related to North Korean escapees, said Lee Eun Jung, a director at the commission who led the investigation on Meta.
"While Meta collected this sensitive information and used it for individualized services, they made only vague mentions of this use in their data policy and did not obtain specific consent," Lee said.
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