The ANA is launching an awards program honoring in-house marketing teams to recognize and celebrate the impact their work has on their companies and brands.
The ANA In-House Excellence Awards will feature nine categories that will showcase the most creative, strategic, and growth-driving marketing and advertising campaigns created by an in-house agency team or department. Any marketing asset or project created to promote a company’s brand, product, or service that ran at any time in 2020 is eligible to enter the competition.
“The days when in-house teams are only tapped for quick and inexpensive work are long gone,” said ANA CEO Bob Liodice. “Today’s in-house teams lead creative and media strategy, produce broadcast-quality commercials, and drive business results for their brands. It is time they are recognized for the great, substantive work they’re doing.”
The competition is open to anyone working as part of an internal team, whether within a client-side marketer, retailer, media company, nonprofit, or educational institution. Both ANA members and nonmembers can participate.
Categories
The In-House Excellence Award categories are:
- Branded Content: Original content created to support the marketing strategy of a brand that engaged, entertained, or informed a target audience. Any creative content not viewed as “advertising” is eligible.
- Experiential: Efforts that engaged with a target audience either live/in-person or via a virtual/on-demand experience.
- Integrated Campaign: Campaigns that utilized three or more distinct media channels to engage a target audience with a single unified theme or message.
- Internal Communications: Communication initiatives in any creative format that engaged and informed employees and provided understanding of a company’s vision, goals, values, work culture, and/or D&I initiatives.
- Social Media: Best use of social media to achieve a brand or company’s marketing objectives.
- Socially Responsible: All types of creative that directly address current social issues.
- Best Collaborative Effort: A showcase for the best and most successful collaborative efforts involving in-house teams and their external agencies.
- Best Media Thinking: Best formula for when, where, and how a target audience receives a creative message. This category will showcase in-house media teams that developed the best mix of media for reaching their target audience.
- Significant Results: Entries in this category will need to demonstrate with facts and figures the effectiveness of their work and its positive contribution to building a brand and expanding a business.
The event culminates with the Best in Show announcement, honoring the overall best entry chosen from the category winners.
Judging
A jury of leading marketers and agencies will review and score entries, with strategy, creative execution, and results being given equal weight.
The Significant Results category will give results 50 percent weight, with strategy and creative execution given 25 percent each.
One winner and up to two finalists will be recognized in each category. The program will accept entries from now through June 18. Winners will be announced at a virtual awards celebration on September 21, which will culminate with a “Best in Show” award winner honoring the single overall best entry.
Additional information and entry forms for the competition can be accessed here.
Harvey Weinstein hit with new sex crime charge in New York
Harvey Weinstein pleaded not guilty Wednesday to a new sex crime charge in New York, as he awaits retrial in his landmark #MeToo case.
Details of the new allegations were not immediately available. He was charged with committing a criminal sex act.
The jailed ex-movie mogul has long maintained that any sexual activity was consensual.
Prosecutors revealed last week that Weinstein had been indicted on additional sex crime charges that weren't part of the case that led to his now-overturned 2020 conviction. But the new indictment was sealed until his arraignment.
Prosecutors have said that the grand jury heard evidence of up to three alleged assaults — two in hotels in the Tribeca neighborhood and one at a lower Manhattan residential building. The purported incidents took place from the mid-2000s to 2016, prosecutors said.
But it's not clear whether any of those allegations underlie the new indictment.
While bracing for the new charges, Weinstein also is awaiting retrial after New York state's highest court this spring overturned his 2020 conviction on rape and sexual assault charges involving two women. The high court, called the Court of Appeals, ordered a new trial, which is tentatively scheduled to begin Nov. 12.
The Court of Appeals ruled that the then-trial judge unfairly allowed testimony against him based on allegations that were not part of the case. That judge's term expired in 2022, and he is no longer on the bench.
Prosecutors have said they'll seek to fold the new charges into the retrial, but Weinstein's lawyers say it should be a separate case.
Weinstein, who also was convicted in 2022 in a Los Angeles rape case, remains behind bars while awaiting his New York retrial.
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