The&Partnership is opening a Los Angeles office to support the agency’s growing portfolio of West Coast creative and media clients. Located in Playa Vista, the new office will house operations for both The&Partnership and its media agency m/SIX, which is jointly owned with GroupM. The office launches with a staff of seven–currently working remotely–with the doors set to officially open once it has been deemed safe to resume in-person operations.
Shabnum Palomba has been tapped to lead the L.A. location, joining as managing director at m/SIX with responsibility for overseeing both m/SIX and The&Partnership teams. Palomba was previously a client partner at AKQA, overseeing media and strategy teams working on the firm’s Anheuser Busch, Visa Global, YouTube, Clif Bar and Wynn Las Vegas accounts, among others.
“While the past year has shown there’s a lot to love about remote work, there are still many aspects of the in-person experience that have been sorely missed,” said Andrew Bailey, CEO, North America at The&Partnership. “We strongly believe in the office as a locus for creativity and community and are thrilled to establish a West Coast presence and to welcome Shabnum to lead our new L.A. location as managing director.”
The launch of the L.A. office builds upon the agency’s momentum over the past year, which includes award-winning campaigns for The Wall Street Journal, Toyota and EA. The L.A. office will support clients including gaming giant EA, fast growing gummy multivitamin brand, OLLY and an as yet unannounced new business win.
Austrian activist wins privacy/targeted advertising case against Meta over personal data on sexual orientation
The European Union's top court said Friday that social media company Meta can't use public information about a user's sexual orientation obtained outside its platforms for personalized advertising under the bloc's strict data privacy rules.
The decision from the Court of Justice of the European Union in Luxembourg is a victory for Austrian privacy activist Max Schrems, who has been a thorn in the side of Big Tech companies over their compliance with 27-nation bloc's data privacy rules.
The EU court issued its ruling after Austria's supreme court asked for guidance in Schrems' case on how to apply the privacy rules, known as the General Data Protection Regulation, or GDPR.
Schrems had complained that Facebook had processed personal data including information about his sexual orientation to target him with online advertising, even though he had never disclosed on his account that he was gay. The only time he had publicly revealed this fact was during a panel discussion.
"An online social network such as Facebook cannot use all of the personal data obtained for the purposes of targeted advertising, without restriction as to time and without distinction as to type of data," the court said in a press release summarizing its decision.
Even though Schrems revealed he was gay in the panel discussion, that "does not authorise the operator of an online social network platform to process other data relating to his sexual orientation, obtained, as the case may be, outside that platform, with a view to aggregating and analysing those data, in order to offer him personalised advertising."
Meta said it was awaiting publication of the court's full judgment and that it "takes privacy very seriously."
"Everyone using Facebook has... Read More