Google is pushing back in court this week on antitrust claims brought against it by the Justice Department two months ago.
In a legal filing with the U.S. District Court for the District of Columbia, Google denied or partially rejected almost 200 specific complaints against it. On only one count, that Google was a "founded in Menlo Park garage 22 years ago," did the company side with the Justice Department.
It said that people use its search engine "because they choose to, not because they are forced to or because they cannot easily find alternative ways to search for information on the Internet."
In October the Justice Department sued Google for abusing its dominance in online search and advertising — the government's most significant attempt to protect competition since its groundbreaking case against Microsoft more than 20 years ago.
And last week U.S. District Judge Amit Mehta set a tentative trial date of Sept. 12, 2023 for the landmark case.
Google has fiercely denied government allegations that it has illegally struck a series of deals to thwart competition in the search market to help give it a stranglehold on a digital advertising market that has brought in more than $100 billion in revenue to the company during the first nine months of this year alone.
The company's insistence that it has done nothing wrong makes a pre-trial settlement seem unlikely.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
“I’ve... Read More