Twitter is launching tweets that disappear in 24 hours called "Fleets" globally, echoing social media sites like Snapchat, Facebook and Instagram that already have disappearing posts.
The company says the ephemeral tweets, which it calls "fleets" because of their fleeting nature, are designed to allay the concerns of new users who might be turned off by the public and permanent nature of normal tweets.
Fleets can't be retweeted and they won't have "likes." People can respond to them, but the replies show up as direct messages to the original tweeter, not as a public response, turning any back-and-forth into a private conversation instead of a public discussion.
Twitter tested the feature in Brazil, Italy, India, and South Korea, before rolling it out globally.
Fleets are a "lower pressure" way to communicate "fleeting thoughts" as opposed to permanent tweets, Twitter executives Joshua Harris, design director, and Sam Haveson, product manager, said in a blog post.
The news comes the same day Twitter CEO Jack Dorsey and Facebook CEO Mark Zuckerberg faced questions from a Senate Judiciary Committee about how they handled disinformation surrounding the presidential election. Both sites have stepped up action taken against disinformation. Zuckerberg and Dorsey promised lawmakers last month that they would aggressively guard their platforms from being manipulated by foreign governments or used to incite violence around the election results — and they followed through with high-profile steps that angered Trump and his supporters.
The new "Fleets" feature is reminiscent of Instagram and Facebook "stories" and Snapchat's snaps, which let users post short-lived photos and messages. Such features are increasingly popular with social media users looking for smaller groups and and more private chats.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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