Uppercut, which opened its flagship editorial, finishing and VFX studio in NY’s Flatiron District back in 2015, has now extended its reach to the South with the launch of a facility in Atlanta.
Situated in a historic industrial building in Atlanta’s Upper West Side–part of the new mixed-use development dubbed The Works spanning office spaces with retail, dining and entertainment–Uppercut’s new shop will be run by executive producer Jen Sienkwicz, a veteran with over two decades of experience in postproduction. From this Atlanta base, Uppercut will offer offline editing, VFX and finishing for short-form fare, commercials, music videos and branded content. With several offline edit suites and Flame bays for finishing, the office will provide ample space for Uppercut editors and clients. Additionally, the operation will provide postproduction suites for long or short term rentals, designed to fit the needs of the feature and episodic productions that call Atlanta home. These rental pods are fully customizable and each features controlled access, an edit bay with dual offline stations, an assistant/producer workspace, full usage of client lounges, kitchen and a conference room, along with other amenities that The Works offers.
Uppercut founder/editor Micah Scarpelli explained the company's decision to launch a second facility. “Opening in Atlanta is a logical next step as we have continued to grow in size and scope,” he said. “The tremendous rise in Georgia’s television and film production industries and the high-level creative work coming out of local advertising agencies is extremely exciting. We’ve earned our reputation and our loyal clients because we remain focused on culture-defining stories that blur the lines between advertising and entertainment. We’re eager to amplify our editorial and post services to serve the thriving Atlanta market.”
Continuing to weather the ever evolving needs of the industry, including the volatility caused by the COVID-19 pandemic, Uppercut serves its clients by being wherever they need them to be, with a fully remote pipeline. The new southern hub is also custom designed to be NDA-compliant in order to securely handle entertainment projects that call for the highest level of confidentiality and data encryption. Uppercut Atlanta is also posed to serve Georgia’s booming tech industry, aka Silicon Peach.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakersโ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including โDeath of Mr. Peanut.โ He led the National Down Syndrome Society and Luvs account, whose โFirst Kid. Second Kidโ campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. Heโs gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. Heโs accumulated 15K followers on TikTok.
โMike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,โ said Goldberg. โMikeโs got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. Heโs got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what weโre about.โ
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