Brand New School (BNS) has entered into a partnership with DIA, a progressive design agency specializing in kinetic identities and typographic systems.
In joining forces on select projects, the companies leverage BNS’ capabilities in design-driven production with DIA’s expertise in and approach to identity design and typography. This alliance allows the businesses to create comprehensive brand campaigns and experiences born from identity systems through generative design, animation, CGI, and live-action.
Both BNS and DIA are known for amplifying brands through forward-thinking design. The studios’ shared ethos played a role in the success of their recently created kinetic typography and branded 3D campaign for Verizon, which served as both a new visual language for Verizon and the launch campaign for its newly introduced 5G network. This comes on the heels of a TV and OOH campaign for Johnnie Walker, which activated hundreds of screens throughout the U.S. and Europe, providing a seamless production for an expansive delivery across all mediums.
“DIA is the global gold standard for kinetic identity systems and animated typography,” said Devin Brook, BNS managing partner. “We’re creating holistic campaigns that touch every aspect of a brand–with an equally high level of design and animation: from brand identity, to TV, social, retail, and OOH.”
DIA managing partner Meg Donohoe said, “For years, BNS has maintained a strong point of view and design sensibility. With this unique partnership we can offer forward-thinking identity design with full brand activation across any medium. We look forward to pushing design systems into more immersive and experiential formats.”
ESPN and other channels return to DirecTV with a new Disney deal after a nearly 2-week blackout
DirecTV announced Saturday it had reached a deal with Walt Disney Co. that will restore ESPN and ABC-owned stations to its service after a nearly 2-week dispute that blacked out those networks for millions of viewers across the U.S.
The end of the impasse came in time for sports fans to watch ESPN's slate of college football games on DirecTV. It also will ensure that ABC's telecast of the Emmy Awards on Sunday night will be available in more major markets where viewers subscribe to DirecTV's pay service.
ABC had been unavailable since Sept. 1 on DirecTV in several markets where the station is owned by Disney. Those were located in the San Francisco Bay Area; Fresno, California; New York; Chicago; Philadelphia; Houston; and Raleigh, North Carolina.
DirecTV's 11 million subscribers abruptly lost access to ESPN, the ABC-owned stations and other Disney-owned channels such as FX and National Geographic during the Labor Day weekend in a dispute over carriage fees and programming flexibility.
Some viewers were watching the fourth round of the U.S. Open tennis tournament when ESPN suddenly went dark and others were getting ready to watch a college football showdown between LSU and Southern California.
The impasse also kept the NFL's opening game of Monday Night Football off of DirecTV's service.
Financial details of Disney's new deal with DirecTV weren't disclosed as part of Saturday's announcement. DirecTV's payments to Disney will be based on "market-based" pricing, according to the announcement about the deal.
The agreement also will give DirecTV the ability to offer Disney's video streaming services a la carte as well as in its own bundled packages. DirecTV won the right to include ESPN's forthcoming direct-to-consumer... Read More