The Ad Council, the non-profit organization dedicated to using communications to drive social change, elected new members to its board of directors at its fall meeting held virtually yesterday. Hayley Romer, chief revenue officer and publisher of The Atlantic, has been named secretary of the board, succeeding Laura Corb, sr. partner, McKinsey & Company. The Ad Council Board is chaired by David Fischer, chief revenue officer, Facebook. Vice chairs include Linda Yaccarino, chairman, advertising sales and client partnerships, NBCUniversal, Jacki Kelley, CEO, Dentsu International, and Diego Scotti, chief marketing officer at Verizon.
The Ad Council’s board of directors is comprised of a prestigious group of senior marketing and media executives who provide expertise, insights and financial support to ensure the Ad Council’s social good communication campaigns are effective and impactful. Most recently, the Ad Council board of directors led the media, marketing, advertising and entertainment industry’s response to the COVID-19 crisis with unprecedented communications efforts.
New members of the Ad Council Board of Directors include:
- David Cohen, CEO, Interactive Advertising Bureau (IAB)
- Seth Dallaire, chief revenue officer, Instacart
- Leslie Gillin, CMO, JPMorgan Chase
- Michael Guth, SVP and CMO, Spectrum Reach, the advertising sales business of Charter Communications
- Elizabeth Herbst-Brady, VP, head of North American sales & global client solutions, Verizon Media
- Lee Hurley, CMO, Northwestern Mutual
- Sean Lyons, global CEO, R/GA
- Scott Kelliher, head of brand advertising & partnerships, eBay Ads
- Matt Kohan, VP, marketing culture & capabilities, Anheuser-Busch
- Suzanne Kounkel, CMO, Deloitte
- Barri Rafferty, EVP, head of communications, Wells Fargo
- Elizabeth Rutledge, CMO, American Express
- Cara Sabin, CEO, Sundial Brands, Unilever
- Melissa Selcher, chief marketing and communications officer, LinkedIn
- Raj Singhal, COO, Huge
- Tim Sims, chief revenue officer, The Trade Desk
- Marisa Thalberg, EVP, chief brand and marketing officer, Lowe’s
- Alicia Tillman, global CMO, SAP
- Sebastian Tomich, global head of advertising, marketing solutions, New York Times
- Mark Zagorski, CEO, DoubleVerify
“The critical social change needed today requires cross-industry collaboration, leadership and commitment,” said Lisa Sherman, president and CEO of the Ad Council. “Our board of directors epitomizes the best and brightest across the marketing and media communities who share an unyielding commitment to improving the world. I’m so excited to welcome our newest members and leverage their innovation and passion as we address the most important social issues facing our country.”
The Ad Council also added two new members to its Leadership Council, which consists of executives across media, tech, marketing and advertising who identify ways their companies can support Ad Council campaigns and the country’s most critical social issues.
New members of the Ad Council Leadership Council:
- Paula Davis, chief communications officer, Colgate-Palmolive Company
- Samantha Roth, VP communications, National Football League
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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