This spot centers on a veteran jazz musician performing at a club. Clearly an accomplished, respected musician, the story isn’t so much about his performance on stage but rather his behavior just outside the club where he sees a young street musician blowing a horn. He likes what he hears and invites the young trumpeter to jam the next night in the club. The two perform together on stage and a mentorship has begun.
The tagline is simply, “For every king, an heir. For every king, a crown.”
The logo for the Crown Royal libation appears on screen with the warning to “Please drink responsibly.”
This moody jazz :60–which profiles the seasoned musician and shares his philosophy–was directed by Fredrik Bond of bicoastal/international MJZ for Grey New York.
The agency team consisted of creative director Tor Myhren, art director Jennifer Wilson, copywriter Joe Kallus and producer James McPherson.
Crille Forsberg was the DP.
Editor was Rick Orrick of bicoastal Spot Welders.
Music/sound design house was stimmung, Santa Monica.
Founder Charlie Crompton Exits Rogue; Kate Taylor and James Howland To Become Joint Owners
Rogue has announced that Kate Taylor and James Howland--who joined Charlie Crompton as partners in the London production company in 2020--will take the reins as joint owners of the business in the spring, as founder Crompton steps down.
Crompton said, “Rogue has launched many, many stellar careers, won numerous awards and worked with the very best creative talent at Agencies across the globe. I’m endlessly proud of what we’ve created--and the culture and DNA lives on in a fantastic roster, and one of the most experienced management teams in James and Kate.”
Crompton noted, “The plan was always for me to leave the next chapter of this precious and thriving business to Kate and James, so I can shift my attention to all the industry offers beyond Rogue--and the right time for that is now. It’s hard to walk away from a company that has consumed my energy and attention for half my lifetime but I know I leave a great gang of wonderfully talented Rogues in the best shape and in the best hands for 2025 and beyond.”
Taylor said, “Charlie is a legend in the industry and will be sorely missed at Rogue Towers for all the energy and creativity that he brings, but we understand the draw of pastures new, and we wish him all the best in whatever he pursues next, he will excel, no doubt.”
Taylor continued, “Since joining in 2019 we have signed 13 directors to the roster, launched a whole new look and feel for Rogue, increased the production staff tenfold, and, under the remit of Charlie Roberson, launched REBEL--our emerging talent platform. Rogue has also funded and produced three multi-award-winning short films, and has a feature in development.
“Rogue 2025 is in excellent shape and as we bid farewell to the one and only... Read More