Hula Post has launched Hula Post Everywhere. Primarily developed as a solution to create remote workflows during the COVID-19 pandemic, Hula Post Everywhere is wherever feature and television editors need to be, anywhere in the U.S.
“Remote editing became the norm once the pandemic evolved and safer at home orders were issued. But as the production side of the industry begins taking steps to return to work, a lot of editors will continue to work from home for the foreseeable future, so a substantial remote editing workflow needed to evolve,” explained Denine Nio, Hula Post CEO. “Hula created a more long-term solution to accommodate our existing clients, who have always depended on Hula to provide solutions for their needs, in any situation.”
Hula Post Everywhere fully allows Avid’s Media Composer shared Project and Bin feature on Avid Nexis storage that maintains original editorial functionality when working with multiple editors and assistants. It includes dedicated bandwidth for each remote station, dedicated storage and local PC workstations for each customer. It also includes technical support and service both onsite and remotely, 24/7. The remote access setup is called the Residential Remote Interface (RRI), which is an in-home installation requiring a secure log-in to the same shared environment as if working locally and is accessible remotely 24/7. Remote clients can choose between either a Mac or a PC installation with a one, two or three monitor editing system package that is connected to the shared storage. All plug-ins and third-party tools can still be used with no creative disruption. All editorial collaborators can access any of the projects, bins and media
At the core of Hula Post Everywhere is the Datacenter, located onsite at Hula Post. The company created a secure, dedicated environment within its facilities that is specific to the Datacenter. It has stringent security systems and protocols in place in order to fully protect its clients’ content which creates the ideal remote environment for any post project. Additionally, it seamlessly mimics access to feature and television projects as if an entire editorial post team is working in the same single location, even with multiple editors across several different locations.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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