First lady Melania Trump and Dr. Anthony Fauci will take part in public service messages aimed at informing Americans about how to protect themselves and others from the coronavirus.
The White House said Wednesday it's joining with major media companies, digital platforms and the Ad Council to share "accurate and timely information directly to the American people" about social distancing, hygiene and mental health.
The announcements, known as PSAs, will direct people to coronavirus.gov, which a centralized source of updated information on the crisis, according to a White House statement.
Media outlets are donating air time, with all content coordinated through the Centers for Disease Control and Prevention and the Department of Health and Human Services.
Fauci is the government's top infectious disease expert. Surgeon General Jerome M. Adams and other administration officials also will take part in the PSAs.
For most people, the coronavirus causes only mild or moderate symptoms, such as fever and cough. For some, especially older adults and people with existing health problems, it can cause more severe illness, including pneumonia. The vast majority of people recover.
Among the companies involved in the information campaign and the steps they're taking:
— NBCUniversal will create English- and Spanish-language videos and graphics aimed at helping inform high-risk groups.
— A PSA campaign labeled #AloneTogether and developed by ViacomCBS in partnership with the Ad Council will focus on the importance of social distancing. The English- and Spanish-language campaign will be led by ViacomCBS brands including MTV, Comedy Central and CMT, and supported by Nickelodeon, BET and others. A CBS campaign will include essential public health messages.
— Walt Disney Television and its ABC network will reach out with messages for parent and families across the company's channels and platforms.
— iHeartMedia's network of radio stations will help get word out about virus-related topics, including social distancing.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
“I’ve... Read More