The American Film Market (AFM) has adopted a new six-day schedule beginning with its 2020 edition set to run Tuesday, November 3–Sunday, November 8, in Santa Monica. The announcement was made by the Independent Film & Television Alliance (IFTA). This marks a major moment in the AFM’s 40 years as it pivots to a shorter timeline in recognition of the changing needs of the global film industry.
Shifting to a Tuesday launch and condensing from its traditional eight-day run is emblematic of AFM’s commitment to provide the most efficient and productive business environment. This move also supports a broader marketplace shift that has companies commencing sales early with deals started at film markets often finalized after the event concludes.
“While the film industry has changed drastically since we first launched AFM, markets are essential as this remains a face-to-face business,” said Michael Ryan, IFTA chairperson and partner, GFM Films. “Markets serve as a launching pad for new films and projects and they bring the entire industry together to share marketplace intelligence.”
This timeline empowers AFM to continue offering the most effective experience for all segments of its attendees–sales companies, buyers, producers, and the independent production community at large–while retaining all of its programs, including Screenings, Conferences, and LocationEXPO.
Ryan continued, “IFTA’s priority is to put forth programs and services that support and protect Independents. This new AFM schedule is tailored to best serve the industry by allowing participants who travel from around the world to better maximize their time and costs.”
The Loews Santa Monica Beach Hotel will continue to serve as the show’s headquarters.
Dates through 2024 will be:
- 2020: November 3–8
- 2021: November 2–7
- 2022: November 1–6
- 2023: October 31-November 5
- 2024: November 5–10
Further details on AFM 2020 will be announced in the coming months.
