By Mark Kennedy, Entertainment Writer
NEW YORK (AP) --Broadway will be turning back the clock next month when it converts one of its august theaters into a movie theater and starts screenings of Martin Scorsese's "The Irishman."
Netflix is going to put up a screen in the Belasco Theatre and show the movie on the Broadway model of eight performances a week — Tuesday through Sunday evenings, with matinees on Saturday and Sunday from Nov. 1-Dec 1.
The Belasco has been empty since the play "Network" ended its run in June. Its next tenant will be "Girl from the North Country" in March. Broadway producers lately have been creative about using the theater spaces when vacant, including programing concerts, magic shows and improv performances.
While unprecedented these days, turning the 1,000-seat Belasco into a movie house is an echo from the past. Almost every Broadway theater that is still standing was converted to showing movies, recording radio broadcasts, or being used as a TV recording studio at some point in Times Square's seedier days, says Tim Dolan, a Broadway historian who is owner of the Broadway Up Close Walking Tours Inc.
The mobster flick "The Irishman" stars Robert De Niro, Al Pacino and Joe Pesci. It represents a big risk for Netflix, which ponied up $159 million to make "The Irishman" after other studios passed.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
“I’ve... Read More