A soldier in military fatigues and carrying a backpack walks out into an airport terminal, having deboarded a plane. Curiously he is the only one walking through the terminal. We then see him still a solitary figure as he grabs his duffle bag off of a baggage claims carousel full of luggage.
Next he’s all alone on a shuttle bus and then in the heart of what should be a bustling big city.
Finally his solitude ends as another man approaches, extends his hand towards him and says “welcome home.”
Once they shake hands, the city is full of people and cars whizzing past.
A message appears on screen which reads, “If you’re a veteran of Iraq or Afghanistan, you’re not alone.”
It’s followed by a heartening, “We know where you’re coming from,” accompanied by logos for the Ad Council and IAVA (Iraq & Afghanistan Veterans of America). An end tag carries the website address communityofveterans.org.
Titled “Alone,” this PSA was directed by Lenard Dorfman of bicoastal/international @radical.media for BBDO New York.
The BBDO team included chief creative officers David Lubars and Bill Bruce, creative director Don Schneider, copywriter Brad Roseberry, art director John Leu, executive producer Grant Gill and music producer Loren Parkins.
Maya Brewster and Jim Bouvet exec produced for @radical with Carla Tate serving as producer. Anthony Wolberg was the DP.
Editor was Jon Stefansson of bicoastal Spot Welders. Visual effects were done by Framestore, New York.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More